Recognizing the reality of plastic waste and its impact, Smart Plastic creates additives and products that revert plastic to its biological roots. They rely heavily on completed research, compliance documents, and ongoing product development to demonstrate their role in addressing the current plastic waste crisis.
The task was to update and elevate the information collateral for a company that seeks to transform plastic into a sustainable material for a circular economy. These materials are crucial for potential investors and to clarify claims for regulators.
Smart Plastic Technologies had outdated presentation materials that didn't align with its brand identity, voice, and mission, creating inconsistency in its messaging. Updating these collateral pieces was essential to ensure they accurately reflected the company's values and goals.
Smart Plastic Technologies needed to update its presentation materials to match its brand identity and mission. Design decisions like layout and iconography were crucial for effectively spreading information across different media platforms.